SRM IST Tiruchirappalli campus, Faculty of Science and Humanities organized a Webinar program on “Mobile Marketing” on 23-02-2022 at 02.30 PM. The programme was convened and coordinated by Dr. J. Rajesh, Assistant Professor, Business Administration.
The resource person, Dr. Janarthanan Balakrishnan, Management Studies, National Institute of Technology (NIT) Tiruchirappalli showcased the importance of technological revolution influencing the marketing decisions in business world. He explained the various mobile marketing tools adopted by the successful organizations in attracting the new customers and influencing their buying behavior. He also highlighted the changing trends in e-commerce in lead generation and converting them to successful customers. He elucidated the changing paradigm of digital platforms like video games, social media, world wide web, movies etc., influencing the dynamics of marketing world.
The participants were enriched with the knowledge of digital wallet, SMS distribution, gaming & applications and social media in mobile marketing landscape. He also emphasized the need for embracing mobile marketing techniques to explore various avenues in the field of marketing. The session was concluded with vote of thanks by Dr. J.Rajesh.
